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Aug. 17.

Developing a marketing strategy

Developing a marketing strategyDeveloping a marketing strategy

Understanding your business, its strengths, weaknesses, and the external opportunities and threats, then you can develop your marketing strategy that plays to your strengths and matches them to the emerging opportunities. Consequently, you can also identify your weaknesses and try to minimize them as best you can in your strategizing.

Then lay out a detailed marketing plan that sets out specific actions to put that strategy into practice daily.

Here are some questions to ask when developing your strategy.

  • What are your strengths and weaknesses?
  • What are your customers looking for? What are their needs accordingly?
  • What do I want to achieve? Make sure to set clear, realistic, attainable objectives.
  • In our business environment what changes are taking place,  and how will they affect me?
  • Are these opportunities or threats?
  • Which customers are the most profitable?
  • What’s the best way of communicating with them?
  • How do I target the right potential customers?
  • Could I improve my customer service?
  • Can this be a low-cost way of gaining a competitive edge over rivals, keeping customers, boosting sales and building a good reputation?
  • Could changing my products or services, and becoming more diverse,  increase sales and profitability?
  • Do I need to be continuously updated to maintain a competitive edge over my competition?
  • Would extending my product list or service provision to meet existing customers needs be more effective?
  • I find that selling to existing customers is generally more cost effective than continually trying to find new ones.
  • What is the best way of distributing and selling my products?
  • What’s the best way to promote my products? What are my options to include, such as  advertizing, direct marketing, trade fairs, marketing on the web and PR
  • How will I price my product or service? There’s the need to be competitive, but most businesses find that trying to compete on price alone is a poor strategy.
  • What else are my customers interested in?
  • Reliability?  Value? Quality? Efficiency?
  • How can I tell if my marketing is effective?

Check how customers find out about your business.

A small-scale trial can be a good way of testing a marketing strategy without committing to excessive costs.

These questions are just a few questions you might consider when Developing a marketing strategy

All of the ABOVE is key in Developing a Marketing Strategy that works based on your Strengths and Weaknesses as a company. I believe in the basics of marketing because this is where you will be able to construct your strategies for your marketing plan.

Here is another company I recommend for developing a marketing strategy.

Tysinger Motors Advertising Story


Again I want to reiterate this notation because I believe it’s a necessary piece of information in the Marketing World to Stay ahead of ALL trends in the marketplace. Especially when you’re trying to become and stay profitable.

I Highly Suggest and Recommend getting this information because it’s easy to utilize, and is Newbie friendly even to those who may not be good with numbers or technically inclined. If you are more Advanced, this information is even more of an advantage because you can always see where you are “Instantaneously” when marketing your products, goods, and services. Staying ahead of the game in this way will keep you more profitable.

Schedule an appointment with David here.

I hope this posting will be a blessing to you and you were able to be reminded of something that you may have forgotten to do when it comes to the basics of doing anything. Sometimes we need to be reminded about the basics. That’s why sometimes go back to the basics because generally, that’s our foundation to success.



As alluded to previously, we are all about,

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By George Gould Jr | Posted in Marketing | Post a comment or leave a trackback: Trackback URL.

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