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Tag Archives: Entrepreneuership

Aug. 17.

Developing a marketing strategy

Developing a marketing strategyDeveloping a marketing strategy

DEVELOPE YOUR MARKETING STRATEGY BY
Understanding your business, its strengths, weaknesses, and the external opportunities and threats, then you can develop your marketing strategy that plays to your strengths and matches them to the emerging opportunities. Consequently, you can also identify your weaknesses and try to minimize them as best you can in your strategizing.

Then lay out a detailed marketing plan that sets out specific actions to put that strategy into practice daily.

Here are some questions to ask when developing your strategy.

  • What are your strengths and weaknesses?
  • What are your customers looking for? What are their needs accordingly?
  • What do I want to achieve? Make sure to set clear, realistic, attainable objectives.
  • In our business environment what changes are taking place,  and how will they affect me?
  • Are these opportunities or threats?
  • Which customers are the most profitable?
  • What’s the best way of communicating with them?
  • How do I target the right potential customers?
  • Could I improve my customer service?
  • Can this be a low-cost way of gaining a competitive edge over rivals, keeping customers, boosting sales and building a good reputation?
  • Could changing my products or services, and becoming more diverse,  increase sales and profitability?
  • Do I need to be continuously updated to maintain a competitive edge over my competition?
  • Would extending my product list or service provision to meet existing customers needs be more effective?
  • I find that selling to existing customers is generally more cost effective than continually trying to find new ones.
  • What is the best way of distributing and selling my products?
  • What’s the best way to promote my products? What are my options to include, such as  advertizing, direct marketing, trade fairs, marketing on the web and PR
  • How will I price my product or service? There’s the need to be competitive, but most businesses find that trying to compete on price alone is a poor strategy.
  • What else are my customers interested in?
  • Reliability?  Value? Quality? Efficiency?
  • How can I tell if my marketing is effective?

Check how customers find out about your business.

A small-scale trial can be a good way of testing a marketing strategy without committing to excessive costs.

These questions are just a few questions you might consider when Developing a marketing strategy

All of the ABOVE is key in Developing a Marketing Strategy that works based on your Strengths and Weaknesses as a company. I believe in the basics of marketing because this is where you will be able to construct your strategies for your marketing plan.

Here is another company I recommend for developing a marketing strategy.

Tysinger Motors Advertising Story

Note:

Again I want to reiterate this notation because I believe it’s a necessary piece of information in the Marketing World to Stay ahead of ALL trends in the marketplace. Especially when you’re trying to become and stay profitable.

I Highly Suggest and Recommend getting this information because it’s easy to utilize, and is Newbie friendly even to those who may not be good with numbers or technically inclined. If you are more Advanced, this information is even more of an advantage because you can always see where you are “Instantaneously” when marketing your products, goods, and services. Staying ahead of the game in this way will keep you more profitable.

Schedule an appointment with David here.

I hope this posting will be a blessing to you and you were able to be reminded of something that you may have forgotten to do when it comes to the basics of doing anything. Sometimes we need to be reminded about the basics. That’s why sometimes go back to the basics because generally, that’s our foundation to success.

blessings,

George

As alluded to previously, we are all about,

Marketing and Advertising, with Goulds Marketing Services LLC

Check out my: (Social-Platforms),

I encourage you to “please check me out BELOW”. I’m Real, and a Man of Integrity you can trust.

Google+,  Linkedin ,  Twitter ,  About.me FBReferral Key, etc., etc., etc.

We are also Dun and Bradstreet Verified”, and recognized as a “Gold Standard Company“.

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Aug. 14.

Marketing Strategies, Pros, Cons

Marketing Strategies, Pros, Cons, Marketing Strategies, Pros, Cons

In this post, I want to talk about “ Marketing Strategies, Pros, Cons ”. It’s so Important to create and have when developing new markets. Make sure you’ve used your existing customer base to its fullest before moving on with the creation of a new strategy.

Pros, Cons

Always try and get the most out of your existing customer base before looking at new markets, the reason being, it’s generally more economical and quicker than finding new customers. Also, you would already have an existing customer relationship with them and they would be more receptive to you.

Also, you might want to consider whether you can sell even more products, goods, and services to your customers, by becoming more diversified in your company. Again, you already have an existing, ongoing relationship with them.

Look for and find ways of improving the retention rate of key customers.

Focus on the market

Your marketing strategy document should:

  • analyze the different needs of different groups of customers
  • focus on a market niche where you can be your best
  • aim to put most of your efforts into the 20 per cent of customers who provide 80 per cent of profits

Don’t forget the follow-up

  • Approach the third party for feedback about your marketing strategy – they may be able to spot any weaknesses that you can’t see. They would be more objective from a third party perspective.
  • Put your marketing strategy into effect with a marketing plan that sets out the aims, actions, dates, costs, resources and effective selling programs.
  • Measure the effectiveness of what you do. Be prepared to change things that aren’t working for you. So being flexible to change and trends may be advantageous.

Ever thought about  understanding financial statements better to help achieve your marketing strategy goals and a better use of your dollars?

Pitfalls to avoid

  • Becoming complacent about what you’re offering and failing to innovate when there’s the need to.
  • Trying to grow too quickly with too few customers.
  • Ignoring the competition
  • Making assumptions about what customers want with out properly finding out.
  • Don’t base everything on sales alone, find out what the wants, needs, and desires are of your customers.

These are only a few things to consider when establishing your Marketing Strategies, Pros, Cons

blessings,

George

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Aug. 10.

working from home

working from homeworking from home

 

Imagine that if you will?

=> you don’t have to necessarily take it to this extreme, but if you want to, you certainly can at home.

WORK FROM HOME STARTING TODAY, THERE’S NO RISK.

You can work wherever and whenever you want,

sitting on a beach even, if that’s what you want to do working from home.

That’s truly your call. Think about when getting-up in the

morning, getting out of bed and walking 20ft or so to your Home Office, coffee in hand. Working from home, gives you that flexibility.

There’s No Driving anywhere, therefore there are (gas savings). No wear and tear on your automobile.

Perk:=> Avoid traffic coming and going. Why? because you’re  working from home.

Think about that! Can you see yourself in this picture? That’s one of many perks “calling your own shots” from home. Take a look at some opportunities that can Help you even more.

Maybe one day you might thank me for planting this SEED & thought in your mind.

Because there are fewer distractions around you,

you are “More Productive”. Possibly because of the fact you’re working for yourself, you’re Motivated to doing

more Income Producing Activity. The atmosphere is much quieter, there’s less stress on you because of your environment that you’re use to being in traditionally at work, and mentally, you’re much happier.  Personally, I love being home and in so doing, I get to

“spend more time with my family” and my lovely Queen/Wife.

I have a few business opportunity’s to offer here on my blog (gmsa1.com) that I am intricatley involved in. They are

opportunity’s  of integrity. There’s no risk involved because like anything that’s legit, you ALWAYS have the right to

back out, no questions asked. I hope that you can decern I am a person of integrity, and if I am involved with any

online opportunity, they are NOT (fly by night) opportunities. So look around, Join my membership, (its free),

but the opportunities you see on this page are Work from home offer/opps. where you get to know the

business and what’s required.

If you’re the type of person that joins things and NEVER Takes Action, then don’t consider joining because unless you

take-action, nothing will happen for you or your family while working from home.

So again, “Welcome”.

Start working from home today. 

Note:  

Again I want to reiterate this notation because I believe it’s a necessary piece of information in the Marketing World to Stay ahead of ALL trends in the marketplace. Especially when you’re trying to become and stay profitable.

I Highly Suggest and Recommend getting this information because it’s easy to utilize, and is Newbie friendly even to those who may not be good with numbers or technically inclined. If you are more Advanced, this information is even more of an advantage because you can always see where you are “Instantaneously” when marketing your products, goods, and services. Staying ahead of the game in this way will keep you more profitable.

Schedule an appointment with David here.

I hope this posting will be a blessing to you and you were able to take Action Today.

blessings,

George

As I have alluded to previously, we are all about,

Marketing and Advertising, with Goulds Marketing Services LLC

Check out my: (Social-Platforms),

I encourage you to “please check me out BELOW”. I’m Real, and a Man of Integrity you can trust.

Google+,  Linkedin,  Twitter,  About.me,  FBReferral Key, etc., etc., etc.

We are also Dun and Bradstreet Verified”, and recognized as a “Gold Standard Company“.

 

 

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Aug. 07.

Creating Marketing Strategies that work


Creating Marketing Strategies that work
Creating Marketing Strategies that work

Isn’t that what you want?

In Creating Marketing Strategies that work, take into account how your business’ strengths and weaknesses will affect your marketing strategy/plan.

Start your marketing strategy document with an honest and rigorous analysis, looking at your strengths, weaknesses, opportunities, and threats. Conduct some market research on your existing customers, and contrast that research analysis to see how it will help you in building a more honest picture of your reputation in the marketplace. Then you will have a more honest foundation for Creating Marketing Strategies that work. Here are just a few bullet points worth notating.

Strengths could include:

  • the special knowledge you have of your products
  • special features or benefits that your product offer
  • personal and flexible customer service
  • Conducting yourself with the utmost Integrity

Weaknesses could include:

  • lack of an established reputation
  • limited financial resources
  • accounting systems could not be efficient enough
  • not diverse enough competitively
  • not enough targeted customers yet

Opportunities could include:

  • increased demand from a particular market sector
  • using the Internet to reach new markets
  • new technologies that allow you to improve product quality
  • Becoming more competitive with the changing trends in the market

Threats could include:

  • the emergence of a new competitor
  • more sophisticated, attractive or cheaper versions of your product or service
  • new legislation increasing your costs
  • a downturn in the economy, reducing overall demand

Once you have done your analysis, you can then more effectively measure the potential effects each element may have on your marketing strategy, thus giving you a better edge with your customers.

For example, if new regulations cause you an increase in cost to compete in the marketplace where you’re already weak, you may want to look for other opportunities. On the other hand, if you have a good reputation and your key competitor is struggling, the regulations might present an opportunity for you to push more aggressively for new customers.

All ABOVE are key in Creating Marketing Strategies that work based on your Strengths and Weaknesses as a company. I believe in the basics of marketing because this is where you will be able to construct your strategies for your marketing plan.

Note:

Again I want to reiterate this notation because I believe it’s a necessary piece of information in the Marketing World to Stay ahead of ALL trends in the marketplace. Especially when you’re trying to become and stay profitable.

I Highly Suggest and Recommend getting this information because it’s easy to utilize, and is Newbie friendly even to those who may not be good with numbers or technically inclined. If you are more Advanced, this information is even more of an advantage because you can always see where you are “Instantaneously” when marketing your products, goods, and services. Staying ahead of the game in this way will keep you more profitable.

Schedule an appointment with David here.

I hope this posting will be a blessing to you and you were able to be reminded of something that you may have forgotten to do when it comes to the basics of doing anything. Sometimes we need to be reminded about the basics. That’s why sometimes go back to the basics because generally, that’s our foundation to success.

blessings,

George

As alluded to previously, we are all about,

Marketing and Advertising, with Goulds Marketing Services LLC

Check out my: (Social-Platforms),

I encourage you to “please check me out BELOW”. I’m Real, and a Man of Integrity you can trust.

Google+,  Linkedin ,  Twitter ,  About.me FBReferral Key, etc., etc., etc.

We are also Dun and Bradstreet Verified”, and recognized as a “Gold Standard Company“.

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Aug. 04.

Marketing Strategies, How to

Marketing Strategies, How toMarketing Strategies, How to

 

Without one, efforts to attract customers are likely to be inefficient, or haphazard.

The focus of your strategy should be making sure your products and services meet your customer needs and developing long-term and profitable relationships with those customers. So you will need to create a flexible strategy that can respond to the changes in your customer demands and perceptions. Also strategizing can help you identify whole new markets that you can successfully target.

Once you have created and implemented your strategy, frequently monitor its effectiveness and make adjustments to maintain its success. 

The purpose of your marketing strategy should be to identify and then communicate the benefits of your business and what it’s offering to your target market.

This helps you identify which customers to focus on and what your key objectives are in reaching them. It helps and explains what to include in your marketing strategy and how it can be used as the basis for effective action.

This is why developing a marketing strategy is so vital for your business or any business as far as that matters.

KEY ELEMENTS OF A SUCCESSFUL MARKETING STRATEGY

The acknowledgment that existing and potential customers fall into groups or segments, characterized by their “needs“. Identify these groups and their needs through market research, and then addressing them better than your competitors, should be the focus of your strategy.

Then create a marketing strategy that makes the most of your strengths and matches their needs as customers you want to target. For example, if a particular group of customers is looking for quality (first and foremost), then any marketing activity aimed at them should draw their attention to the high-quality service you provide.

Once this has been achieved, decide on the best marketing activity that ensures your target market that you’re offering the BEST products or services, and why they meet their needs. this is another part of Marketing Strategies, How to.

This can be achieved through various forms of advertising, public relations initiatives, Internet activity or by creating an effective “point of sale” strategy if you rely on others to sell your products. Limit your activities and efforts to those methodologies that work best, so as to avoid spreading your budget too thin.

Note:

key element often overlooked is that of monitoring and evaluating how effective your strategy has been. This control element not only helps you see how the strategy is performing in practice, but it can also help to inform you of your future marketing strategies. A simple suggestion is to ask each new customer how they heard about your business. This is another important fact about Marketing Strategies, How to.

Once you have decided on your marketing strategy, draw up a marketing plan to how you plan to execute and evaluate the success of that strategy. The plan should be constantly reviewed so you can respond and adjust quickly to changes in customer needs and attitudes in your industry, and in the broader economic climate.

Here is a piece of Software I Highly Suggest and Recommend primarily because it’s easy to learn and utilize, and is Newbie friendly even to those who may not be technically inclined. It’s also another great way for developing Marketing Strategies, How to.

If you are more Advanced, this software is even more of an advantage because you can adjust to customer needs “Instantaneously” when marketing your products, goods,  and services.

I hope this posting will be a blessing to you and you were able to be reminded of something that you may have forgotten to do when it comes to the basics of doing anything. Sometimes we need to be reminded about the basics. That’s why sometimes go back to the basics because generally, that’s our foundation to success.

blessings,

George

As alluded to previously, we are all about,

Marketing and Advertising, with Goulds Marketing Services LLC

So I would be re-missed if I at-least didn’t mention this HERE!

Marketing Strategies, How to

 

Get in touch with Dave personally if you want to meet him or talk with him

Here => SCHEDULE A TIME WITH DAVE.

Check out my: (Social-Platforms),

I encourage you to “please check me out BELOW”. I’m Real, and a Man of Integrity you can trust.

Google+,  Linkedin ,  Twitter ,  About.me FBReferral Key, etc., etc., etc.

We are also Dun and Bradstreet Verified”, and recognized as a “Gold Standard Company“.

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Aug. 02.

Marketing and Advertising, with

Marketing and Advertising, withMarketing and Advertising, with 

 

Welcome to our World of Marketing and Advertising, with Goulds Marketing Services LLC.

As a reminder,

There isn’t a Chronological order or sequence in the way I express myself here

with my presentation of info, tips, or news.

I simply conduct myself with Integrity and Honesty, and I am moved by my heart to

speak about various things I experience when putting it on the WWW. So if you’re looking for a consistent, continuity in my presentation of marketing and subject matter, concerning Marketing and Advertising, with Goulds Marketing Services LLC

you will not get that here. I am very spontaneous here and moved by my everyday experiences in my marketing world.

I write about other marketing experiences I’m involved in as well,  such as Affiliate Marketing, Network Marketing, Internet Marketing, Building National and International Business Relationships (Globally), etc., etc., etc.

So if you see something of interest I am promoting that you would like to JOIN with me, by all means, DO SO!

Here at Marketing and Advertising, with Goulds Marketing Services LLC

I will then GET IN TOUCH with you myself for further discussion One on One.

Also, I promote various software technology’s I use that helps me to strategize and accomplish my goals in my “world of marketing and leveraging on the internet”.

Here is another arm of my business here if you’d like to Join. => Take a L@@K HERE.

It’s still a work in progress and will be so for awhile. Its membership is Over 1,000+ and growing.

As alluded to, we are all about,

Marketing and Advertising, with Goulds Marketing Services LLC

So I would be re-missed if I at-least didn’t mention this HERE!

Marketing and Advertising, with

 

Get in touch with Dave personally if you want to meet him or talk with him

Here => SCHEDULE A TIME WITH DAVE.

Blessings to ALL,

George

p.s. please JOIN my NEWSLETTER, let’s STAY IN TOUCH and develop a much needed, wonderful, relationship.

p.p.s. I look forward to TALKING with you SOON, let’s start Today and we can exchange phone number’s and be as Reciprocal to each other as we can.

Check out my: (Social-Platforms),

I encourage you to “please check me out BELOW”. I’m Real, and a Man of Integrity you can trust.

Google+,  Linkedin ,  Twitter ,  About.me FB, Referral Key, etc., etc., etc.

We are also Dun and Bradstreet Verified”, and recognized as a “Gold Standard Company“.

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Jul. 17.

E Book, Read & Understand Financial Statements

 

E Book, Read & Understand Financial Statements

E Book, Read & Understand Financial Statements

Note the logo.=> Profitability and Cash Flow are the results to Business Planning.

In order to achieve the two, one must be able to read and understand the P&L Statement and the Balance Sheet. The cash flow statement is the tool that makes P&L and Balance Sheet work together.

Profitability or loss is the final entry on the P&L statement. The key to achieving profitability is controlling expenses, not increasing sales. One must have an in depth understanding of the cost structure. Many will focus on sales being the key to achieving officiality, but if you do not control expenses, then all the sales in the world will not result in profits.

Get the foundation about how all this works.

A positive cash flow is the result of profits on the P&L and the control of uses and sources of cash items, which are found on the balance sheet. It is possible to have a profit on the P&L and not have any cash, because of the lack of management of accounts receivable or inventory, balance sheet items.

So, for cash flow actions we look at items on the Balance Sheet. The purchase of new equipment accounts receivable and inventory at the end of a time are major users of cash.

Current and long-term liabilities (bank debt/bond debt) are a source of cash. Paid in capital (equity is a source of cash) and is net income is a source of cash, if positive, and a use of cash if there is a loss.

So, we can generalize and state that profitability is related to the P&L statement and cash flow refers to the balance sheet.

Having this E Book, Read & Understand Financial Statements

  • enables you to have an e-book written in easy to understand sentences, and not typical phrases used by accountants. get it here

COST OF GOODS SOLD (COGS)

In a manufacturing establishment, Cost of Goods Sold represents all the costs incurred in the factory in producing the products that were sold during a time period.

  • The introduction discusses the three types of financial statements.

To recap, the three financial statements defined are:

  • The P&L Statement: A historical document that shows the revenue and associated costs generated in the business over a month, quarter, or year, usually ending on the last day of the period.
  • The Balance Sheet: A snapshot of the financial condition of a company at the end of the month, quarter or year.
  • The Cash Flow Statement: The blending document that takes the results from the P&L Statement and the Balance Sheet and creates the ending cash balance for the time period.

So once again this E Book, Read & Understand Financial Statements is the foundation for better understanding how all this works when you see it in The Balance Sheet that Always balances.

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Jul. 01.

The Balance Sheet That ALWAYS Balances

The Balance Sheet that ALWAYS BalancesThe Balance Sheet that ALWAYS Balances

This is a UNIQUE BUSINESS PRODUCT, developed by David Stevens. It has been seen by some well known CPA’s in the area. They have said, “It’s Unique” how David has it setup AND “always balances” regardless of the numbers that are changed and integrated into it. Make any change and it always Balances ALL the time.

Here is an example of what I mean:

  • BALANCE SHEET WITH BOARD STRATEGIES
    BALANCE SHEET 2016 2015
    ASSETS
    Current Assets
    Cash $8,835,305 $987,055
    Accounts receivable @ 30 days $2,054,795 $2,147,945
    Inventory $3,000,000 $2,842,000
    Total Current Assets $13,890,100 $5,977,000
    Fixed assets $2,000,000 $2,000,000
    Accumulated depreciation @ 10 years $400,000 $200,000
    Intangible assets $300,000 $300,000
    Accumulated amortization $200,000 $100,000
    Total Assets $15,590,100 $7,977,000
    LIABILITIES
    Accounts payable $164,300 $145,000
    Short term loans $      – $      –
    Accrued Expenses $      – $      –
      Dividends Common Stock @ $.25/Share $300,000 $      –
      Dividends on Preferred Stock @ $5/Share $30,000 $      –
    Taxes payable $1,454,250 $991,200
    Total Current Liabilities $1,948,550 $1,136,200
    Bank Loan $2,000,000 $2,000,000
     Bonds 1,500 @ $1,000 par value $1,500,000 $      –
    Total Liabilities $5,448,550 $3,136,200
    STOCKHOLDER’S EQUITY
    Common Stock 1,000 shares @ $1 par value $1,000,000 $1,000,000
    Common Stock 200,000 shares @ $7 par value $2,000,000 $      –
    Preferred Stock 6,000 shares, 5%, $100 par value $600,000 $      –
    Net Income $2,700,750 $1,840,800
    Accumulated prior retained earnings $3,840,800 $2,000,000
    Total Equity $10,141,550 $4,840,800
    Total Liability & Equity $15,590,100 $7,977,000
    Net Working Capital $11,941,550 $4,840,800

 

  • The Balance Sheet That ALWAYS Balances
  • Any set of numbers can be integrated into this type of balance sheet and it will ALWAYS BALANCE, Bar None.
  • This is “The Stevens Method” and it is “Unique” and every CPA that has seen this Balance Sheet has agreed.
  • Get in touch with David for a 1 on 1,
  • We will even come to your college/university or corporation if you meet the pre-requisites for a Seminar.
  • That will be determined by David, Owner of the “Stevens Method”.

Brought to you by

Goulds Marketing Services LLC,

The Balance Sheet That ALWAYS Balances

A (Verifiable) Dun and Bradstreet Corporation 

blessings,

George

p.s. “UP-COMING SOON”, An Interactive Video that illustrates “The Balance Sheet that Always Balances with the change of a click with any entry into the P & L or Balance Sheet.

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Jun. 09.

The Stevens Method has launched

The Stevens Method has launched

The Stevens Method has launched

David, & Shannan, are extremely excited about this launching. It’s been a while in coming but we are here. Currently, David teaches “Graduate Students” at my old Alma Mata, The University of Md. and will become available as needed.

The Stevens Method has launched and has become a well-known title for David who has helped 12 different Corp’s. from the brink of Bankruptcy, World-Wide over his past 45 yrs. when he was named and called “The Turnaround CEO.

He has started this endeavor by first of all putting his E-book out there called “How to Read and Understand Financial Statements”. There is so much practical information in this book that it’s an easy read for even the lay person to understand, even a neophyte will understand the application of what David teaches you.

After successfully turning around 12 failing companies, David Stevens created this comprehensive e-book based on over four decades of international, executive-level management experience to help business professionals like you take the guesswork out of financial decision-making to increase your profitability and cash flow.

Grab your copy today, and have the confidence to make key financial decisions by tonight.

The Stevens Method has launched

Anyone that gets the E-Book will then be able to have access to David as part of the Up-sell package in which this is where “you” can schedule a 2hr face to face meeting & coaching with David himself and ask any questions. David is not only known worldwide as The Turnaround CEO but his product is also called, “The Balance Sheet that Always Balances”, (imagine that my friends in your business). This is another reason The Stevens Method has launched. Dave teaches you his BEST about,

  • Profitability
  • Cash Flow
  • Business Plans

and much more

  • about Gross Margins
  • about Financial Management Control
  • David has his own unique approach to helping your business increase profitability and cash flow
  • always having a Balance Sheet that Always Balances

At the bottom of the page ABOVE, listen to what Donna, an Interior Designer says about Dave when she went through his course. Also, listen to what Jeremy says, a Operations Analyst for Citigroup when he went through dave’s course. He gained a better edge in his financial decision-making.

Once you have gotten Dave’s book and scheduled your 2hr face to face with Dave, as an incentive he will give you for FREE, his First Course, => Classroom 101: Hitting the Ground Running, (The Foundation course). He’s giving this away as an incentive because The Stevens Method has launched.

I want to give you just a little more background about David when he was starting out early on in his career. You will be able to get a better idea what Dave went through to become who he is today. Dave has always believed that

Management is Getting Things Done Through People.

When he transferred to Virginia Polytechnic Institute (now Virginia Tech) as a junior, he changed from Civil Engineering to Mining Engineering, mainly due to the persuasion of Charles T. Holland, Head of the Mining Engineering Department.  But, not entirely due to persuasion.

At the time, Mining Engineering only had five students in his class, so his Professor Holland was anxious for a new student. Especially one that grew up in Southern West Virginia and had actually graduated from high school. Professor Holland obtained approval from the Dean of the Engineering School that he would not have to take statistics.  It was a great experience for Dave being at the best engineering school in the US. He was granted a full fellowship to obtain a Masters in Mining Engineering, but Professor Holland finally got revenge and placed him in a graduate class in statistics. He still has bad dreams about Dr. Hurst and game theory.

He worked in and around the mines during vacations, and was a United Mine Works union laborer in the mines at Plum Creek, WV, before starting his graduate year. He had always seen engineering as the path to management—realizing the apple does not fall far from the tree.  No idea of how to get there—he just wanted to be a manager, and when he took his first position at Imperial Colliery Company, Burnwell, WV, he had his eyes set on a general superintendent’s job. But! his eyes were often diverted on the trips up the hollow to the mine, with a nude woman standing on a front porch. He told me just a few days ago himself that the woman would always “pull her dress up every morning” when they went by her house. Another obstacle to work where the rattlesnakes hanging around the mine entrance—warm air!!

Now everything I’m telling you is David’s career leading up to why The Stevens Method has launched.

After marrying his wife, MJ. He took the Philadelphia debutante to Jenkins, KY, as a loop course trainee with Bethlehem Steel. They lived in Mud Bottom, with a pot belly stove for heat and a newly added indoor bathroom, which really helped with our newly born Wendy. Fuel cost–$24– company discount.

Two years of underground surveying, being a fire boss and helping develop a preventative maintenance program—let him divert here. Preventative maintenance was a new phrase, especially around the mines, and when the program was introduced it was met with skepticism by the old-timers. They installed the program during a two-week miner’s vacation. To make it easier for the miners who could not read (which was most of them at that time). They developed pocket-sized cards, a picture of the machine and different colors for the daily, weekly, and monthly maintenance to be performed. It worked like magic—tons mined increased. Preventative maintenance became a major part of my management career. Saves $$$.

Still not a manager yet, but then he was made a section foreman with thirteen men to supervise. On the hoot-owl shift and several miles from the drift mouth to the working section—with a new continuous miner, a Jeffery Coal Mole. The first continuous miner at Bethlehem Steel with a new foreman. The general foreman visited each section a couple of times a week, so the roof falls, equipment failure and methane gas had to be handled by the section foreman without a conference with the boss. A youngster responsible for experienced miners learns quickly the role of a manager—getting things done through people. Without the ability to get things done through people, I would have been asked to test a section of roof that had not yet been roof-bolted and would have had a kettle bottom landing on my head. Like a 2nd Lieutenant leading the platoon. Both dead.

Now a bit about the functions of management—planning, organizing, directing (motivating), controlling and staffing. This article is getting a bit long, so let’s talk about the organization and save the rest for later.

blessings,

George

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Goulds Marketing Services LLC

Becoming “An Online Marketing Paradise” The Stevens Method has launched

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May. 23.

Marketing Profile, View,

Marketing Profile, View,Marketing Profile, View, of the “Turnaround CEO”

The picture ABOVE is an ACTUAL  picture of David working in the mines prior to becoming a successful mgr.

David earned this reputation because of what he had accomplished setting at the TOP of 12 different Corporations spanning a 45yr career. He successfully brought companies back from the brink of “Bankruptcy to Profitability” again, earning him the title of “the Turnaround CEO”.

It wasn’t easy for David initially because he started in the coal mining industry and worked as a mining engineer and within a few years, rose to the ranks of a foreman having 13+ men reporting to him. He had realized he didn’t want to be only a foreman in the mining industry, so he worked hard to acquire a Management Position in the Manufacturing Industry. David realized this was the shortest path to not only manage people, but also the shortest path to climbing the corporate ladder to learning all about Profits and Loss responsibilities. Again, another Marketing Profile, View, of why David worked so hard. He knew what he wanted and he went after it.

I don’t want to tell all of David’s intimate story because this posting is not what I am trying to fulfill. I am only trying to introduce David with enough information about him as he pursued his educational career and to give you guys some snippets about him in this Marketing Profile, View, endeavor such as the bit of info. (next couple of paragraphs), ok?

(This is the continuation of David’s story about how he became a manager. If you didn’t read the first article in the series, Go here. The story will make more sense if you read them in order.)

David was a full-time student at Wharton and graduated within the specified two years. While at Wharton he worked 30+ hours a week at Link-Belt Company in the engineering department. The engineering department strengthened his resolve never to practice engineering, but to be in manufacturing/operations. David knew that to be in manufacturing, he would have the shortest path to managing people, which ultimately would enable him to climb the corporate ladder to Profit & Loss (P&L) responsibilities. Truly David went on to become who he is today.

He worked in and around the mines during vacations and was a member of the United Mine Workers Union. Before starting the graduate year, he worked underground in the mine at Plum Creek, WV. He operated roof bolting machines, was a brakeman on the underground train, set explosive charges at the coal face and set timbers for roof support. He had always seen engineering as the path to management, so he needed experience in operations.  He had no idea of how to get there—he just wanted to be a manager, and when he took his first position a year later at Imperial Colliery Company, Burnwell, WV, he had his eyes set on a general superintendent’s job. His eyes were often diverted on the trips up the hollow to the mine, with a nude woman standing on a front porch. Another obstacle to work where the rattlesnakes hanging around the mine entrance—cool air in the summer. More info. from David himself coming about this Marketing Profile, View.

blessings,

George

Marketing Profile, View

 

p.s. Join David, the “Turnaround CEO Here” TODAY.

P.P.S. Join my website, an Online Marketing Paradise Here.

 

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