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Tag Archives: cash flow

Aug. 14.

Marketing Strategies, Pros, Cons

Marketing Strategies, Pros, Cons, Marketing Strategies, Pros, Cons

In this post, I want to talk about “ Marketing Strategies, Pros, Cons ”. It’s so Important to create and have when developing new markets. Make sure you’ve used your existing customer base to its fullest before moving on with the creation of a new strategy.

Pros, Cons

Always try and get the most out of your existing customer base before looking at new markets, the reason being, it’s generally more economical and quicker than finding new customers. Also, you would already have an existing customer relationship with them and they would be more receptive to you.

Also, you might want to consider whether you can sell even more products, goods, and services to your customers, by becoming more diversified in your company. Again, you already have an existing, ongoing relationship with them.

Look for and find ways of improving the retention rate of key customers.

Focus on the market

Your marketing strategy document should:

  • analyze the different needs of different groups of customers
  • focus on a market niche where you can be your best
  • aim to put most of your efforts into the 20 per cent of customers who provide 80 per cent of profits

Don’t forget the follow-up

  • Approach the third party for feedback about your marketing strategy – they may be able to spot any weaknesses that you can’t see. They would be more objective from a third party perspective.
  • Put your marketing strategy into effect with a marketing plan that sets out the aims, actions, dates, costs, resources and effective selling programs.
  • Measure the effectiveness of what you do. Be prepared to change things that aren’t working for you. So being flexible to change and trends may be advantageous.

Ever thought about  understanding financial statements better to help achieve your marketing strategy goals and a better use of your dollars?

Pitfalls to avoid

  • Becoming complacent about what you’re offering and failing to innovate when there’s the need to.
  • Trying to grow too quickly with too few customers.
  • Ignoring the competition
  • Making assumptions about what customers want with out properly finding out.
  • Don’t base everything on sales alone, find out what the wants, needs, and desires are of your customers.

These are only a few things to consider when establishing your Marketing Strategies, Pros, Cons

blessings,

George

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Aug. 07.

Creating Marketing Strategies that work


Creating Marketing Strategies that work
Creating Marketing Strategies that work

Isn’t that what you want?

In Creating Marketing Strategies that work, take into account how your business’ strengths and weaknesses will affect your marketing strategy/plan.

Start your marketing strategy document with an honest and rigorous analysis, looking at your strengths, weaknesses, opportunities, and threats. Conduct some market research on your existing customers, and contrast that research analysis to see how it will help you in building a more honest picture of your reputation in the marketplace. Then you will have a more honest foundation for Creating Marketing Strategies that work. Here are just a few bullet points worth notating.

Strengths could include:

  • the special knowledge you have of your products
  • special features or benefits that your product offer
  • personal and flexible customer service
  • Conducting yourself with the utmost Integrity

Weaknesses could include:

  • lack of an established reputation
  • limited financial resources
  • accounting systems could not be efficient enough
  • not diverse enough competitively
  • not enough targeted customers yet

Opportunities could include:

  • increased demand from a particular market sector
  • using the Internet to reach new markets
  • new technologies that allow you to improve product quality
  • Becoming more competitive with the changing trends in the market

Threats could include:

  • the emergence of a new competitor
  • more sophisticated, attractive or cheaper versions of your product or service
  • new legislation increasing your costs
  • a downturn in the economy, reducing overall demand

Once you have done your analysis, you can then more effectively measure the potential effects each element may have on your marketing strategy, thus giving you a better edge with your customers.

For example, if new regulations cause you an increase in cost to compete in the marketplace where you’re already weak, you may want to look for other opportunities. On the other hand, if you have a good reputation and your key competitor is struggling, the regulations might present an opportunity for you to push more aggressively for new customers.

All ABOVE are key in Creating Marketing Strategies that work based on your Strengths and Weaknesses as a company. I believe in the basics of marketing because this is where you will be able to construct your strategies for your marketing plan.

Note:

Again I want to reiterate this notation because I believe it’s a necessary piece of information in the Marketing World to Stay ahead of ALL trends in the marketplace. Especially when you’re trying to become and stay profitable.

I Highly Suggest and Recommend getting this information because it’s easy to utilize, and is Newbie friendly even to those who may not be good with numbers or technically inclined. If you are more Advanced, this information is even more of an advantage because you can always see where you are “Instantaneously” when marketing your products, goods, and services. Staying ahead of the game in this way will keep you more profitable.

Schedule an appointment with David here.

I hope this posting will be a blessing to you and you were able to be reminded of something that you may have forgotten to do when it comes to the basics of doing anything. Sometimes we need to be reminded about the basics. That’s why sometimes go back to the basics because generally, that’s our foundation to success.

blessings,

George

As alluded to previously, we are all about,

Marketing and Advertising, with Goulds Marketing Services LLC

Check out my: (Social-Platforms),

I encourage you to “please check me out BELOW”. I’m Real, and a Man of Integrity you can trust.

Google+,  Linkedin ,  Twitter ,  About.me FBReferral Key, etc., etc., etc.

We are also Dun and Bradstreet Verified”, and recognized as a “Gold Standard Company“.

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Aug. 02.

Marketing and Advertising, with

Marketing and Advertising, withMarketing and Advertising, with 

 

Welcome to our World of Marketing and Advertising, with Goulds Marketing Services LLC.

As a reminder,

There isn’t a Chronological order or sequence in the way I express myself here

with my presentation of info, tips, or news.

I simply conduct myself with Integrity and Honesty, and I am moved by my heart to

speak about various things I experience when putting it on the WWW. So if you’re looking for a consistent, continuity in my presentation of marketing and subject matter, concerning Marketing and Advertising, with Goulds Marketing Services LLC

you will not get that here. I am very spontaneous here and moved by my everyday experiences in my marketing world.

I write about other marketing experiences I’m involved in as well,  such as Affiliate Marketing, Network Marketing, Internet Marketing, Building National and International Business Relationships (Globally), etc., etc., etc.

So if you see something of interest I am promoting that you would like to JOIN with me, by all means, DO SO!

Here at Marketing and Advertising, with Goulds Marketing Services LLC

I will then GET IN TOUCH with you myself for further discussion One on One.

Also, I promote various software technology’s I use that helps me to strategize and accomplish my goals in my “world of marketing and leveraging on the internet”.

Here is another arm of my business here if you’d like to Join. => Take a L@@K HERE.

It’s still a work in progress and will be so for awhile. Its membership is Over 1,000+ and growing.

As alluded to, we are all about,

Marketing and Advertising, with Goulds Marketing Services LLC

So I would be re-missed if I at-least didn’t mention this HERE!

Marketing and Advertising, with

 

Get in touch with Dave personally if you want to meet him or talk with him

Here => SCHEDULE A TIME WITH DAVE.

Blessings to ALL,

George

p.s. please JOIN my NEWSLETTER, let’s STAY IN TOUCH and develop a much needed, wonderful, relationship.

p.p.s. I look forward to TALKING with you SOON, let’s start Today and we can exchange phone number’s and be as Reciprocal to each other as we can.

Check out my: (Social-Platforms),

I encourage you to “please check me out BELOW”. I’m Real, and a Man of Integrity you can trust.

Google+,  Linkedin ,  Twitter ,  About.me FB, Referral Key, etc., etc., etc.

We are also Dun and Bradstreet Verified”, and recognized as a “Gold Standard Company“.

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Jun. 09.

The Stevens Method has launched

The Stevens Method has launched

The Stevens Method has launched

David, & Shannan, are extremely excited about this launching. It’s been a while in coming but we are here. Currently, David teaches “Graduate Students” at my old Alma Mata, The University of Md. and will become available as needed.

The Stevens Method has launched and has become a well-known title for David who has helped 12 different Corp’s. from the brink of Bankruptcy, World-Wide over his past 45 yrs. when he was named and called “The Turnaround CEO.

He has started this endeavor by first of all putting his E-book out there called “How to Read and Understand Financial Statements”. There is so much practical information in this book that it’s an easy read for even the lay person to understand, even a neophyte will understand the application of what David teaches you.

After successfully turning around 12 failing companies, David Stevens created this comprehensive e-book based on over four decades of international, executive-level management experience to help business professionals like you take the guesswork out of financial decision-making to increase your profitability and cash flow.

Grab your copy today, and have the confidence to make key financial decisions by tonight.

The Stevens Method has launched

Anyone that gets the E-Book will then be able to have access to David as part of the Up-sell package in which this is where “you” can schedule a 2hr face to face meeting & coaching with David himself and ask any questions. David is not only known worldwide as The Turnaround CEO but his product is also called, “The Balance Sheet that Always Balances”, (imagine that my friends in your business). This is another reason The Stevens Method has launched. Dave teaches you his BEST about,

  • Profitability
  • Cash Flow
  • Business Plans

and much more

  • about Gross Margins
  • about Financial Management Control
  • David has his own unique approach to helping your business increase profitability and cash flow
  • always having a Balance Sheet that Always Balances

At the bottom of the page ABOVE, listen to what Donna, an Interior Designer says about Dave when she went through his course. Also, listen to what Jeremy says, a Operations Analyst for Citigroup when he went through dave’s course. He gained a better edge in his financial decision-making.

Once you have gotten Dave’s book and scheduled your 2hr face to face with Dave, as an incentive he will give you for FREE, his First Course, => Classroom 101: Hitting the Ground Running, (The Foundation course). He’s giving this away as an incentive because The Stevens Method has launched.

I want to give you just a little more background about David when he was starting out early on in his career. You will be able to get a better idea what Dave went through to become who he is today. Dave has always believed that

Management is Getting Things Done Through People.

When he transferred to Virginia Polytechnic Institute (now Virginia Tech) as a junior, he changed from Civil Engineering to Mining Engineering, mainly due to the persuasion of Charles T. Holland, Head of the Mining Engineering Department.  But, not entirely due to persuasion.

At the time, Mining Engineering only had five students in his class, so his Professor Holland was anxious for a new student. Especially one that grew up in Southern West Virginia and had actually graduated from high school. Professor Holland obtained approval from the Dean of the Engineering School that he would not have to take statistics.  It was a great experience for Dave being at the best engineering school in the US. He was granted a full fellowship to obtain a Masters in Mining Engineering, but Professor Holland finally got revenge and placed him in a graduate class in statistics. He still has bad dreams about Dr. Hurst and game theory.

He worked in and around the mines during vacations, and was a United Mine Works union laborer in the mines at Plum Creek, WV, before starting his graduate year. He had always seen engineering as the path to management—realizing the apple does not fall far from the tree.  No idea of how to get there—he just wanted to be a manager, and when he took his first position at Imperial Colliery Company, Burnwell, WV, he had his eyes set on a general superintendent’s job. But! his eyes were often diverted on the trips up the hollow to the mine, with a nude woman standing on a front porch. He told me just a few days ago himself that the woman would always “pull her dress up every morning” when they went by her house. Another obstacle to work where the rattlesnakes hanging around the mine entrance—warm air!!

Now everything I’m telling you is David’s career leading up to why The Stevens Method has launched.

After marrying his wife, MJ. He took the Philadelphia debutante to Jenkins, KY, as a loop course trainee with Bethlehem Steel. They lived in Mud Bottom, with a pot belly stove for heat and a newly added indoor bathroom, which really helped with our newly born Wendy. Fuel cost–$24– company discount.

Two years of underground surveying, being a fire boss and helping develop a preventative maintenance program—let him divert here. Preventative maintenance was a new phrase, especially around the mines, and when the program was introduced it was met with skepticism by the old-timers. They installed the program during a two-week miner’s vacation. To make it easier for the miners who could not read (which was most of them at that time). They developed pocket-sized cards, a picture of the machine and different colors for the daily, weekly, and monthly maintenance to be performed. It worked like magic—tons mined increased. Preventative maintenance became a major part of my management career. Saves $$$.

Still not a manager yet, but then he was made a section foreman with thirteen men to supervise. On the hoot-owl shift and several miles from the drift mouth to the working section—with a new continuous miner, a Jeffery Coal Mole. The first continuous miner at Bethlehem Steel with a new foreman. The general foreman visited each section a couple of times a week, so the roof falls, equipment failure and methane gas had to be handled by the section foreman without a conference with the boss. A youngster responsible for experienced miners learns quickly the role of a manager—getting things done through people. Without the ability to get things done through people, I would have been asked to test a section of roof that had not yet been roof-bolted and would have had a kettle bottom landing on my head. Like a 2nd Lieutenant leading the platoon. Both dead.

Now a bit about the functions of management—planning, organizing, directing (motivating), controlling and staffing. This article is getting a bit long, so let’s talk about the organization and save the rest for later.

blessings,

George

Brought to you by:

Goulds Marketing Services LLC

Becoming “An Online Marketing Paradise” The Stevens Method has launched

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